Vickie York Blog 4

The advertisement above is for L’Oreal Paris makeup foundation. In this ad, Beyonce Knowles is the celebrity endorsement. This is an example of ethos. She is considered the authority figure because she is a very talented, famous, inspiration woman in the music industry. At the top of the ad, it says, “Whatever your skin’s story. We have your match.” This example of pathos seems to make the advertisement personal. It is saying that they have a shade of makeup for everyone with all skin types. “The story behind my skin” is written under the picture of Beyonce. It is listed that she is African America, French, and Native American. This is also an example of pathos because it is making a connection to others who are of different ethnicities. The right side of this advertisement is all about logos. It says that there has been seven years of research to perfect this product and they surveyed 57 different ethnic backgrounds. At the bottom of the ad, it says that L’Oreal is celebrating 40 years of the company. This implies that the company and their products are reliable and dependable.