Ken Johnston Blog 4

https://www.youtube.com/watch?v=asLiTaweuIM

The AD is trying to persuade me to buy a Chevy Silverado truck.
The AD can be directed at many different people. Each part of the AD is used to target different people. The AD uses song and images to persuade people to buy the car. The first audience that the AD is trying to target is the working man. The first set of images are a man working various jobs. He is using power tools to cut wood, lifting cement, and doing various other jobs. The song says “For twenty years straight, he got to work on time.” Another target could be a family man. The AD uses images of man loving his family, kissing his wife, and playing with his kids. The song at that point in time says “He has got one lovely woman for all his life”. The AD is trying to convey a sense of loyalty, care, and compassion. There are many other parts the commercial that make you think many different ways about the truck and what it stands for.    
Ethos: N/A
Logos: There is already a stereotype attached with owning a truck. For this reason the AD might try to exploit that stereotype. If you are this kind of person, then you should buy a truck. Most people consider themselves hardworking and a family orientated man. For this reason they should get a truck.
Pathos: The AD uses a lot of pathos to try and persuade the audience. The emotions, feelings, or connections that the consumer may have towards the product is trying to be brought out by the AD. If the consumer has an emotional attachment to the AD then they are more likely going to by the product.

Jake Apostoles Blog 4

Ads all target groups specifically, pulling them in with the picture and hooking them with the information or features. I am using pictures that are from earlier generations because they have more text and therefore more to talk about Here are some examples of what I will you.

Madi McClure Blog 4

Paper 2 Brainstorm

one of the ads for paper 2

• ethos- got milk? ad campain a valid source of milk experts
• pathos- children look up to superman and want to be just like him. This ad makes little kids aware to drink milk
• logos- kids want to be just like superman so clearly children will want to drink milk

Caitlin Rudy Blog 4

http://www.bing.com/images/search?q=advertisements+with+celebrities&qs=IM&form=QBIR&pq=advertisements+with+&sc=8-20&sp=2&sk=IM1#view=detail&id=E48B832045D6D3EDDC553641AD8E16E1B18AE2C7&selectedIndex=18

The link above is for an Olay skin care advertisement. This advertisement is trying to convince you to use Olay face wash to keep your skin "clean and fresh". This is directed at women who are trying to keep their face looking young and fresh. The main appeal in this advertisement is an appeal to ethos by having Carrie Underwood in the advertisement. She is very famous and beautiful and who wouldn't want to have skin like hers? This advertisement is very effective in that the picture is clear like they want your skin to be with their product, and they've used Carrie underwood as the spokesperson. Doesn't everyone want to look like Carrie Underwood because I know I do?

michael liu blog 4

  The fifth AD is advised about “Libby’s Fruit Cocktail”. It is a sweet “cahoots” of five luscious fruits. The AD tries to persuade me think that the fruit made of the “fruit cocktail” is very fresh and delicious. Because of I can enjoy the perfect harmony of flavors, colors and goodness I want in fruit cocktail, “Libby’s fruit cocktail” is “ the perfect fruit combination that nature must have has in mind but didn’t get around to.” I think, I will pick it up in shop someday. Fruit has huge amount of vitamin, which is essential for our body. By enjoying “Libby’s fruit cocktail”, we can have five luscious fruit at one time.

  The “Libby’s fruit cocktail” is directed at patients and kids. For the kids, the fruit combination is sweet and delicious. Besides, the variety vitamin in the fruit is help to children’s grow up. It can make them grow higher and be strong so that they won’t be sick easily. In addition, for patient, the “Libby’ fruit cocktail” is a good helper for release their body from illness. The vitamin in the fruit will provide 24 hours immune and support heart health and healthy skin and gums. Also, the “Libby’s fruit cocktail” is easy to eat.

  The “Libby’s fruit cocktail” uses ethos that describes the guiding tenets that characterize a community, nation, ideology, it may also appeal to the authors credibility. For example, “no wonder it’s one of the most popular items in your choice” “Nature must have had in mind but didn’t get around to.” “Enjoy fruit cocktail at its grandest.” These sentences show that “Libby’s fruit cocktail” is well-known and popular. In my opinion, the AD of “Libby’s fruit cocktail” is not effective and persuasive. It just give the general explanation of why “Libby’s fruit cocktail”

is the best choice for the audience to pick it up in the marker, but it didn’t tell us how the “Libby’s fruit cocktail” consists of, not just drawing five fruits in picture.

Andrew Bergman Blog 4

Andrew Bergman

14 October, 2013

Blog 4

One ad that I have been pondering on using has to do with the Continental Savings Bank.  The media that this ad is portrayed on is paper, and it would normally be found in that of a magazine.  The ad portrays a woman who is fighting against her purse.  The purse is almost trying to pull her towards a shoe store like a polarized magnet would pull towards an opposite.  The force of the purse is even so strong, that the woman's feet are digging into the concrete.  The caption that goes along with this picture is "Take control of your finances." This collaboration of pictures, effects and texts provides a moving advertisement.  Some of the more powerful effects are the purse pulling on the woman and her feet being dug into the ground.  This could be considered pathos, where the ad is trying to make us feel like this might be us when we walk by a store of our choice.  Another thing we see from this ad is a form of ethos, where a strong, bold statement is made that we too are able to control what we spend in the right way.  This ad is very complex, however the message is rather simple.

Jiayu Chen blog4

I'd like to write my paper 2 as an analyze for different computer games' ADs. We all know there are thousands of games in the world. So the quetion is, what thing depends a game be successful or not. Of course,  a game itself is the most critical thing. But still one game's AD also does works to attract players. Most of the games are served for youth, so the logo and the image must looks attractive(no matter cool or cute or something else) . For instance,  if the AD of a game shows great frames, talented playing methods and exciting music, it is quiite sure that more people would play it ,at least try it. Besides, an AD for computer games also has its own ethos.  Like the famous online game the world of warcraft (I think many boys know that). It has a slogan as "things what you never have done". The slogan shows a spirit of adventure. As a result, it really attracted a huge amount of players. In my paper 2, I would like to post two opposite examples: one was successful and the other failed. We can find some fators which influence the effect of ADs by comparing two ADs.

Blog 4

    The hand watch that has brand Stauer is being advertised.

    This AD tries to make us believe that the product saved the memories that a GI owned 69 years ago in Rome, when he bought an original design Stauer watch, so it may saved ours', too.

    The AD targets the customers that want to keep important memories or person with them anywhere, and those who want to buy watches and in the mean time have strong feelings about family and reunion.

    It used Ethos in the sentence ’But to our family, it is just a reminder that nothing is more beautiful than a smile of a healthy returning GI’. Although it said the watch is just a reminder of the memory, nothing more, but it also suggested that this watch had been accompanied with a healthy smiling GI during his returning home.

    And also, it use Ethos in the sentence: ’he wrote home that he now could count the hours until he returned to United States’ It seems that the watch is just a tool of measuring time, but there also indicated that it shared the hope of reunion of a Heroic GI and his family from the brutal battlefield, to enjoy the moment of them being together again.
    Lastly, for the picture inside the watch, it is not showing directly, but tell us that this watch is a good one to keep your most beautiful memories with you, and it is using ethos.

    It is effective, I am touched and it indeed is persuasive. It makes me think about my grandpa, we did not share much time together because we lived in different cities. And he had been gone for more than one year from us forever. This advertisement may be showed completely different story than my memories with my grandpa, but the feeling is similar: the eagerness of family and reunion, except I could not do that with my grandpa again, but he lived in my heart. If I want to save very important person in my memory, each time I check the time, I can recall the memories we were together, I would probably buy this one, because it hits my heart.

       This is for the Watch advertisement attached on scholar.

Maria Elisa Vollmer Blog 4

·        Shell’s renewable energy fuels are being advertised. The AD persuades you into thinking that Shell is taking care of your kid’s future by providing fuel. It is directed to parents. The advertisement appeals to emotions, pathos, because of the image shown. It has a picture of a newborn in an incubator. This is because Shell is promoting their effort to meet the energy demand as it increases. So it invites you to buy their product to protect your kid’s future. It also appeals to logos since it makes references to statistics about population and the increase of demand. It is persuasive because everyone is looking forward to a future where renewable energy is available for all. 

           Shell advertisement on Scholar

J

blog 4 kyle brown

This ads uses pathos to try and convince people that global warming is a serious problem and that our time is running out. They use simplistic language that lets the picture and the symbolism behind the picture do most of the talking. By doing this they are trying to make people change by making them think that many natural disasters caused by global warming will kill lots of people and animals. They use an hour glass shaped globe to symbolize that we are running out of time and that if we do not do something soon we will all drown. It also uses the city and cars to symbolize where the heat is coming from and what we need to do to stop it.

I think that for an informed consumer this would work because they will understand the symbolism and meaning behind it. However so people who already do not believe in global warming will not be swayed, as well as people who are not good at depicting symbolism. Since the only persuasive technique is pathos and the only way people will understand the pathos is if they understand the symbolism I would say the add is not as effective as it could be, nor should it be as complex as it is.

Vickie York Blog 4

The advertisement above is for L’Oreal Paris makeup foundation. In this ad, Beyonce Knowles is the celebrity endorsement. This is an example of ethos. She is considered the authority figure because she is a very talented, famous, inspiration woman in the music industry. At the top of the ad, it says, “Whatever your skin’s story. We have your match.” This example of pathos seems to make the advertisement personal. It is saying that they have a shade of makeup for everyone with all skin types. “The story behind my skin” is written under the picture of Beyonce. It is listed that she is African America, French, and Native American. This is also an example of pathos because it is making a connection to others who are of different ethnicities. The right side of this advertisement is all about logos. It says that there has been seven years of research to perfect this product and they surveyed 57 different ethnic backgrounds. At the bottom of the ad, it says that L’Oreal is celebrating 40 years of the company. This implies that the company and their products are reliable and dependable. 

Emily Niehoff - Blog 4

For my paper 2 I want to focus on how Ethos, Pathos and Logos is used in everyday life. I want to use examples of people trying to advertise stuff around campus and throughout town. I also want to incorporate advertisements I have seen on TV and throughout all varieties of film. I will split it into a 5 paragraph detailed essay. Each body paragraph will talk about each of the terms. The first paragraph will talk about Ethos and how advertisements use authority to convince their viewers to buy their product. Then I will talk about Pathos and how emotional drive can convince the viewer that this item needs to be purchased. There are so many examples of pathos in advertising especially with nonprofits and commercials involving children and animals. When the viewer can picture himself or herself emotionally attached to the object they have a better chance of buying it. Finally I will talk about Logos. Logos will focus on statistics and studies that would convince a person to buy a product. It will talk about how objective proof surrounding an object will greatly convince someone that this object is worth his or her investment. This essay will conclude by showing that with the combination of all three of these tactics you will create a convincing advertisement.        

Brian Doyle Blog 4

The AD I am writing my blog on is the Toyota car advertisement. It is an advertisement for the safety of this brand of automobiles, and is used to persuade the viewer into thinking this brand of cars is the most reliable out there. The specific audience it is intended for is parents of young children who are in the market for a new car. This AD shows quite a lot of pathos because it makes the parents think about their kids and how much they love them, and how emotionally attached they are to them. This is a very effective advertisement, because it is brief, and has a broad audience: all parents with children. When viewing it the reader feels bad for this boy because he has so much more to do in life, and you don’t want that to be taken away from him.

            For Essay 2 I think I am going to use five similar Ads and connect them throughout the whole essay, while sticking to one page per AD. This way I am not constricted to using just one AD, and it will allow me to make them into a story of some sort.