blog 4 kyle brown

This ads uses pathos to try and convince people that global warming is a serious problem and that our time is running out. They use simplistic language that lets the picture and the symbolism behind the picture do most of the talking. By doing this they are trying to make people change by making them think that many natural disasters caused by global warming will kill lots of people and animals. They use an hour glass shaped globe to symbolize that we are running out of time and that if we do not do something soon we will all drown. It also uses the city and cars to symbolize where the heat is coming from and what we need to do to stop it.

I think that for an informed consumer this would work because they will understand the symbolism and meaning behind it. However so people who already do not believe in global warming will not be swayed, as well as people who are not good at depicting symbolism. Since the only persuasive technique is pathos and the only way people will understand the pathos is if they understand the symbolism I would say the add is not as effective as it could be, nor should it be as complex as it is.