The picture is an
advertisement for car buyers and owners. The ad is encouraging car buyers and
owners that Toyota is one of the best and safest brands of cars. Not only does
it encourage people to buy the car, but also it uses methods at pulling on the
emotions of the audience and the customers. The ad puts emphasis on how safe
the car is by showing that every vehicle Toyota builds comes standard with the
Star Safety System. This is an example of logos. However, the most successful
aspect of the ad was the part dealing with the story behind it. It showed a
picture of an adorable young boy looking as happy as ever. The ad brought back
memories for the audience. It made them think about their own childhood and
their own kids and how they want them to be happy in safe. The ad made the
audience feel like they knew the young boy and feel sympathetic towards him
because they used real characteristics and real life experiences that any
person can have. This is an example of pathos. I think this ad is very
convincing and advertising. It made me want to have a Toyota or at least
research the brand. It made me want to show the ad to other people and
encourage them to like Toyota as well.
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