Andrew Bergman
14 October, 2013
Blog 4
One ad that I have been pondering on using has to do with the Continental Savings Bank. The media that this ad is portrayed on is paper, and it would normally be found in that of a magazine. The ad portrays a woman who is fighting against her purse. The purse is almost trying to pull her towards a shoe store like a polarized magnet would pull towards an opposite. The force of the purse is even so strong, that the woman's feet are digging into the concrete. The caption that goes along with this picture is "Take control of your finances." This collaboration of pictures, effects and texts provides a moving advertisement. Some of the more powerful effects are the purse pulling on the woman and her feet being dug into the ground. This could be considered pathos, where the ad is trying to make us feel like this might be us when we walk by a store of our choice. Another thing we see from this ad is a form of ethos, where a strong, bold statement is made that we too are able to control what we spend in the right way. This ad is very complex, however the message is rather simple.
No comments:
Post a Comment