The AD I
am writing my blog on is the Toyota car advertisement. It is an advertisement
for the safety of this brand of automobiles, and is used to persuade the viewer
into thinking this brand of cars is the most reliable out there. The
specific audience it is intended for is parents of young children who are in
the market for a new car. This AD shows quite a lot of pathos because it makes
the parents think about their kids and how much they love them, and how
emotionally attached they are to them. This is a very effective advertisement,
because it is brief, and has a broad audience: all parents with children. When
viewing it the reader feels bad for this boy because he has so much more to do
in life, and you don’t want that to be taken away from him.
For Essay 2 I think I am going to
use five similar Ads and connect them throughout the whole essay, while
sticking to one page per AD. This way I am not constricted to using just one
AD, and it will allow me to make them into a story of some sort.
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