Emily Niehoff - Blog 4

For my paper 2 I want to focus on how Ethos, Pathos and Logos is used in everyday life. I want to use examples of people trying to advertise stuff around campus and throughout town. I also want to incorporate advertisements I have seen on TV and throughout all varieties of film. I will split it into a 5 paragraph detailed essay. Each body paragraph will talk about each of the terms. The first paragraph will talk about Ethos and how advertisements use authority to convince their viewers to buy their product. Then I will talk about Pathos and how emotional drive can convince the viewer that this item needs to be purchased. There are so many examples of pathos in advertising especially with nonprofits and commercials involving children and animals. When the viewer can picture himself or herself emotionally attached to the object they have a better chance of buying it. Finally I will talk about Logos. Logos will focus on statistics and studies that would convince a person to buy a product. It will talk about how objective proof surrounding an object will greatly convince someone that this object is worth his or her investment. This essay will conclude by showing that with the combination of all three of these tactics you will create a convincing advertisement.