Kenneth Johnston Blog 5

Kenneth Johnston

Mrs. White

English 1105

Visual Analysis

Hoist the Colours       

            The visual I choose was the opening scene of the movie “Pirates of the Caribbean: At Worlds End.” The song that is played during the scene is titled “Hoist the Colours.” The scene opens up with a zoomed in view of a hangman’s noose. This simple shot of the rope sets the mood for the scene. Soon after, many pairs of feet are seen joined together with iron chain links and large shackles around their ankles. The demoralized people drudge along in a single file line to the gallows where they are to be hung. Each prisoner is wearing dirty, old, torn clothing. The contrast between the prisoner’s clothes and the pristine, well-kept uniforms of the British army is very noticeable in the scene. The scene continues to process through different images while the messenger reads the decree by the King of Britain. The people being hung are stripped of their rights due to their involvement with piracy. The next set of prisoners processes up the stairs of the gallows to be hung. The seven prisoners walked to their places in the gallows and were awaited to be hanged. In the center of the row there stands a young boy. He looks up at the noose that is significantly above his head.  He starts to break out in song. His fellow pirates standing upon the gallows start to sing with him and soon all the prisoners started to sing the song “Hoist the Colours.” The executioner then pulls up a barrel and lifts the boy onto of it so his head will reach the noose. The pirates still are singing the song. The scene finally ends when they sing that last lines “Never shall we die.” and then they are hung. 

Pirates of the Caribbean: “Hoist the Colours”

http://www.youtube.com/watch?v=0yEHLJg9np0

Ken Johnston Blog 4

https://www.youtube.com/watch?v=asLiTaweuIM

The AD is trying to persuade me to buy a Chevy Silverado truck.
The AD can be directed at many different people. Each part of the AD is used to target different people. The AD uses song and images to persuade people to buy the car. The first audience that the AD is trying to target is the working man. The first set of images are a man working various jobs. He is using power tools to cut wood, lifting cement, and doing various other jobs. The song says “For twenty years straight, he got to work on time.” Another target could be a family man. The AD uses images of man loving his family, kissing his wife, and playing with his kids. The song at that point in time says “He has got one lovely woman for all his life”. The AD is trying to convey a sense of loyalty, care, and compassion. There are many other parts the commercial that make you think many different ways about the truck and what it stands for.    
Ethos: N/A
Logos: There is already a stereotype attached with owning a truck. For this reason the AD might try to exploit that stereotype. If you are this kind of person, then you should buy a truck. Most people consider themselves hardworking and a family orientated man. For this reason they should get a truck.
Pathos: The AD uses a lot of pathos to try and persuade the audience. The emotions, feelings, or connections that the consumer may have towards the product is trying to be brought out by the AD. If the consumer has an emotional attachment to the AD then they are more likely going to by the product.

Jake Apostoles Blog 4

Ads all target groups specifically, pulling them in with the picture and hooking them with the information or features. I am using pictures that are from earlier generations because they have more text and therefore more to talk about Here are some examples of what I will you.

Madi McClure Blog 4

Paper 2 Brainstorm

one of the ads for paper 2

• ethos- got milk? ad campain a valid source of milk experts
• pathos- children look up to superman and want to be just like him. This ad makes little kids aware to drink milk
• logos- kids want to be just like superman so clearly children will want to drink milk

Caitlin Rudy Blog 4

http://www.bing.com/images/search?q=advertisements+with+celebrities&qs=IM&form=QBIR&pq=advertisements+with+&sc=8-20&sp=2&sk=IM1#view=detail&id=E48B832045D6D3EDDC553641AD8E16E1B18AE2C7&selectedIndex=18

The link above is for an Olay skin care advertisement. This advertisement is trying to convince you to use Olay face wash to keep your skin "clean and fresh". This is directed at women who are trying to keep their face looking young and fresh. The main appeal in this advertisement is an appeal to ethos by having Carrie Underwood in the advertisement. She is very famous and beautiful and who wouldn't want to have skin like hers? This advertisement is very effective in that the picture is clear like they want your skin to be with their product, and they've used Carrie underwood as the spokesperson. Doesn't everyone want to look like Carrie Underwood because I know I do?

michael liu blog 4

  The fifth AD is advised about “Libby’s Fruit Cocktail”. It is a sweet “cahoots” of five luscious fruits. The AD tries to persuade me think that the fruit made of the “fruit cocktail” is very fresh and delicious. Because of I can enjoy the perfect harmony of flavors, colors and goodness I want in fruit cocktail, “Libby’s fruit cocktail” is “ the perfect fruit combination that nature must have has in mind but didn’t get around to.” I think, I will pick it up in shop someday. Fruit has huge amount of vitamin, which is essential for our body. By enjoying “Libby’s fruit cocktail”, we can have five luscious fruit at one time.

  The “Libby’s fruit cocktail” is directed at patients and kids. For the kids, the fruit combination is sweet and delicious. Besides, the variety vitamin in the fruit is help to children’s grow up. It can make them grow higher and be strong so that they won’t be sick easily. In addition, for patient, the “Libby’ fruit cocktail” is a good helper for release their body from illness. The vitamin in the fruit will provide 24 hours immune and support heart health and healthy skin and gums. Also, the “Libby’s fruit cocktail” is easy to eat.

  The “Libby’s fruit cocktail” uses ethos that describes the guiding tenets that characterize a community, nation, ideology, it may also appeal to the authors credibility. For example, “no wonder it’s one of the most popular items in your choice” “Nature must have had in mind but didn’t get around to.” “Enjoy fruit cocktail at its grandest.” These sentences show that “Libby’s fruit cocktail” is well-known and popular. In my opinion, the AD of “Libby’s fruit cocktail” is not effective and persuasive. It just give the general explanation of why “Libby’s fruit cocktail”

is the best choice for the audience to pick it up in the marker, but it didn’t tell us how the “Libby’s fruit cocktail” consists of, not just drawing five fruits in picture.

Andrew Bergman Blog 4

Andrew Bergman

14 October, 2013

Blog 4

One ad that I have been pondering on using has to do with the Continental Savings Bank.  The media that this ad is portrayed on is paper, and it would normally be found in that of a magazine.  The ad portrays a woman who is fighting against her purse.  The purse is almost trying to pull her towards a shoe store like a polarized magnet would pull towards an opposite.  The force of the purse is even so strong, that the woman's feet are digging into the concrete.  The caption that goes along with this picture is "Take control of your finances." This collaboration of pictures, effects and texts provides a moving advertisement.  Some of the more powerful effects are the purse pulling on the woman and her feet being dug into the ground.  This could be considered pathos, where the ad is trying to make us feel like this might be us when we walk by a store of our choice.  Another thing we see from this ad is a form of ethos, where a strong, bold statement is made that we too are able to control what we spend in the right way.  This ad is very complex, however the message is rather simple.